321 Cafe (Senibong Cove)

Review Rating: ⭐⭐⭐⭐ (Recommended)

Address: N-01, Blok N, Pinggiran, 1, Persiaran Senibong, 81750 Masai, Johor Darul Ta'zim, Malaysia
Google Map Link: https://maps.app.goo.gl/Med8wbcTxNwoZqEp9
(Please refer to the Timings provided in the Google Map Link for the Operating Hours.)

Kopi O Kosong = RM2.90

Popiah (1 Roll) = RM4.00

Nasi Lemak Fried Chicken = RM11.00

No Service Charges

Click here for the Full Menu
(Opens in a New Tab, Price is accurate as of Posting Date)


This was a Unique Eatery that is Highly Recommended by our Favourite JB Resident Amelia located in Senibong Cove. Having no prior knowledge, I totally understand why when I first arrived. So this Senibong Cove is a Somewhat Atas Upmarket Gated Waterfront Community.

Really Atas, not unlike our Singapore's Keppel Harbour / Sentosa Cove area with Private Yachts lining the Waterfront as you can see. The Word I would describe this Place is "Breathtaking" 真的很美.

The Whole Place is a String of Retail and F&B along the Waterfront that mostly wasn't open when I was there at around 8.00am on a Saturday Morning. I would reckon the Place probably will come alive more towards the Late Evenings.

The Actual Eatery / Cafe itself

Located about near the Tail-End of the Boardwalk, this was a Cute and Cozy Non-Airconditioned little Place facing the Waterfront. It seems to be the Only Place that is open early in the Morning. 

Despite how Early it was, and how Quiet the Rest of this Senibong Cove was, this place is actually Quite Popular and quickly filled up. What it is, is really a Local Breakfast Place serving Local Eats as you can see from their Menu.


The Owner is a Very Jolly Friendly Local Malaysian Chinese 大姐 with a Constant Smile on her face and Very Eager to assist to answer any queries from Customers as I observed. The Rest of her Myanmar Support Staffs were More Polite and Reserved in comparison. 

I'm not kidding about how Popular this Place is btw. By 8.30am on a Saturday Morning, the Place was practically Full House already. This Popularity however, is also perhaps a Factor in an Issue I faced as you read on.

1st Issue Faced: Confusion with the Popiah

Amelia mentioned that the Popiah here is a Must-Order which is also the Same Sentiments shared by Many Google Reviewers praising this place. Do note however, by right the Popiah is only Available from 7.30am onwards. It was eventually available at 8.00am as I observed. Actually the Delay was due to them waiting for Popiah Skins to arrive actually as I observed.

Because I understand that 7.30am was the timing of the Popiah, I made my Order at around 7.44am. It took 2 Mins for the Kopi, 4 Mins for the Nasi Lemak and... No Popiah yet at 7.48am. By 7.54am I had to hear from some other Customers that Popiah is finally here, so I thought I'd wait abit more.

For some reason though, I felt something was wrong so I went ahead to ask if my Popiah is ready, and apparently they forgot my Order. Another Round of Delays later, I finally got my Popiah that I ordered at 8.01am which is a Full 16 Mins after I made my Initial Order. And I was lucky that I sensed something wrong and asked which was when I found out they forgot my Popiah Order. Had I trusted that my order was being made and waited for them, who knows how long I might had to wait?

This was an Extremely Critical Mistake that was made, but I'm glad that their Service Recovery was not bad. They apologized quickly and made my order promptly. This Decent Service Recovery was partly a Reason why I did not drop the Score for this Place Lower.

2nd Issue Faced: Confusion when Paying my Bill at the End of my Meal and the Disadvantage of using a QR Code Ordering System.

I wish the Popiah Issue was the last of it, but unforunately there was 1 more Critical Situation to address. So this Place actually uses a QR Code Menu Ordering System where you scan a QR Code located at your Table and they calculate the Bill based on your Table. This is a Standard QR System used by many Eateries.

The Issue comes in when the place starts getting crowded and customer shares Table which is what happened to me. So I took what is perhaps the Best Seat in the Place facing the Waterfront that is meant for 4 People. Of course I willingly shared Table with other Customers when the place started getting Crowded.

Now it seems that this QR Code System is not intelligent enough or just not built for Multiple Different Bills on 1 Table because when I went to pay at the end of my Meal, apparently the System went Gabra Mode and did not register my Order. Apparently only the Latest Order from the Table is recorded.

Hahaha. I sort of expected this and perhaps it was lucky that I took photos and screenshots for this Blog so I have all these information readily. What I was impressed and relieved was that there were No Conflicts or anything. They took a look at my Photos of the Food I taken and the Screenshot of the Order I took and proceeded to bill me accordingly.

After these 2 Incidents, I've come to the conclusion that this Place got many Cock-Ups,
but Customer Service Recovery also not bad. No Anger, No Stress, No Arguments.

Hahaha, I don't know whether is it a good or bad thing though.
Anyway with these 2 Incidents out of the Way, lets get to finally reviewing the Actual Items I ordered shall we?

Kopi O Kosong = RM2.90

Served in a Small Classic Cup, this had a Nice Decent Aroma. A Slight Bitterness to the Taste with No Siap Siap. This was not a Particularly Strong Brew but I thought it still gently woke me up in the Morning.


Popiah (1 Roll = RM4.00)

Actually now that I think about it, I think they undercharged me. I ordered only 1 Popiah but they gave me 2. Not sure if they undercharged me, gave wrong order again or gave me a Free One because of their Mistake. Hahaha many Cock-Ups indeed. Moving On, each Roll consists of 4 Pieces. the Popiah was a Standard Popiah Size, and Dissecting it Closely, I could see its made of:

Mangguang of course
Cucumber
Some Crispy Fried Flour
Peanut Bits
And Everything is lum with a Not Too Sweet Sauce.

As I bite in, the 1st Texture I got was the Crispy Flour Bits which forms Most of the Texture in this Popiah. Nothing special about the Skin, I feel it tasted Normal. The Mangguang and Cucumber actually comes in as a Secondary Softer Taste and Texture. I then also noticed a Slight Spiciness in the Sauce that I did not detect before.

Personally, I thought this is Not those Very Juicy Juicy type of Popiah, but a More Crispy Crispy type. Maybe this is what made it taste Good? I don't know. To me other than this Crispiness, the Popiah itself is quite Normal. Hahaha certainly not worth all the Trouble I went through to order it!


Nasi Lemak Fried Chicken = RM11.00

This is actually the Next Item that is highly raved by Google Reviewers. They have a Couple of Variations of this of course and I chose this. Beautifully Presented, I was immediately impressed by the Big Fat Chonker of a Chicken Drummy on it.

Quality of the Sambal

I have never been disappointed by Malaysia's Sambal and I'm glad its still the same here. Delightfully Sourish with a Slight Elevated Spicines that doesn't bite hard but forms a Gentle Heat. Thankfully also Not Overly Sweet type.

Mainly its this Sourish Tease it had that I really like because it really opens up your Appetite. Mostly Non-Gritty in Texture, this Sambal does have a few bits of Ikan Bilis within. Very Decent Sambal for a Nasi Lemak.

Quality of the Nasi Lemak Rice

Visually Impressive and looks like a Mix of Nasi Putih (White Rice) with Blue Pea Rice. It is the Beautiful Malay-Styled 马来风味 Fragrance type of Nasi Lemak Rice that I like most. Warm, Comforting with a Superb Lemak Lemak Quality, this Nasi Lemak Rice is indeed Good.


Quality of the Big Fat Chicken Drummy

Truly a Big Fat Chonker, 看了都流口水. Freshly Fried and even when sitting for awhile was still Delightfully Juicy to the Bite. Skin Batter on this is a Tad Thick but thankfully its more of a Soft Crunch rather than a Hard Crunch that I prefer.

Meat is Nicely Salted. Not the type of Gao Gao Marinated with Spices type, only Salt is used which enhanced the Natural Freshness of the Clean Taste of the Chicken Meat that is also Not Too Chickeny. This was a Nicely Fried Drummy.



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Conclusion and Closing Thoughts

At the Price of RM2.90 (S$1.00) was a Very Affordable Price for this Kopi-O-Kosong. Although Decent and Nothing Particularly Amazing, its the Price that really surprised me especially because of how Atas, Upmarket and Exclusive this Senibong Cove is.

To be able to find such an Affordable Decent Quality Cup of Coffee in such an Exclusive Atas Location is truly Surprising. It is even more affordable than Most Regular Kopitiams located in far less impressive locations.

At the Price of RM4.00 (S$1.30) for this Popiah likewise is Affordable for what it is, but I don't feel it lives up to its hype.

It is a Meatless, Eggless Popiah that other than its Crispy Texture, I feel tastes just like any other Popiah of its type. Hahaha it is especially certainly not worth the trouble that I went through just to try it as you read in the Main Review. My Goodness.


At the Price of RM11.00 (S$3.60) again is a Very Reasonable and Affordable Nasi Lemak with a Big Fat Drummy no less in such an Atas Location. Thankfully the Nasi Lemak itself is not only Affordable, its actually good.

From the Delightful Sourish Sambal that opened up my Appetite, to the Beautiful Malay-Styled Fragrant 马来风味 Lemak Lemak Rice to the Freshly Fried Big Fat Juicy Chonker of a Chicken Drummy, every component worked and supported each other wonderfully. For me, THIS is the True Signature of this Place that you should definitely not miss out.

The Main Issue I have really are the 2 Main Issues that I mentioned in the Main Review.
There are Plenty of Cock-Ups from Forgetting of Orders to my Literal Final Bill Missing. 

But as I also mentioned, there are Really Many Cock-Ups, but also Very Good Service Recovery and this was a Major Factor why I did not drop the Score for this place lower. Even faced with so many issues, I never felt too frustrated. But of course there are certainly room for more improvements.

The True Beauty of this Place is really the Location. 这个地方真的很美. I can totally understand why Amelia recommended this. Eating an Actually Delicious and Affordable Meal here in such a Atas Looking Location while facing a Magnificent Waterfront View is just Perfection.

If you are exploring Permas Jaya / Pasir Gudang, why not swing by this Senibong Cove too? I can definitely recommend this although I would recommend to come earlier. Do also take note of the Potential Issues that I faced so you will be better prepared too.

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Additionally, if this place is too far for you, thanks to Amelia's Heads-Up, apparently they just recently opened a New Branch at Jalan Tan Hiok Nee called "24 Drums". I have not visited it yet but here's the Location and Google Map Link if you're interested. This Branch obviously has no Atas Waterfront View of course.

Address: Level 5, 42, Jalan Ibrahim, Bandar Johor Bahru, 80000 Johor Bahru, Johor Darul Ta'zim, Malaysia
Google Map Link: https://maps.app.goo.gl/gmi9RYS5DXhDpydN8